2024 Digital Engagement Benchmarks

1. Social Media Engagement:
   • Average Engagement Rate: 1-3%
   • Average Click-Through Rate (CTR) for Social Media Ads: 1-3%
   • Average Follower Growth Rate: 3-5% per month
2. Website Engagement:
   • Average Bounce Rate: 40-60%
   • Average Session Duration: 2-3 minutes
   • Average Pages Per Session: 2-3 pages
3. Email Engagement:
   • Average Email Open Rate: 15-25%
   • Average Click-Through Rate (CTR) for Emails: 2-5%
   • Average Conversion Rate from Emails: 1-3%

1. Video Engagement:
   • Average Video View Duration: 30 seconds to 2 minutes
   • Average Click-Through Rate (CTR) for Video Ads: 0.5-2%
   • Average Engagement Rate on Video Posts: 5-10%
2. Search Engine Engagement:
   • Average Click-Through Rate (CTR) for Organic Search Results: 5-10%
   • Average Click-Through Rate (CTR) for Paid Search Ads: 1-3%
   • Average Conversion Rate from Search Traffic: 2-5%
3. Mobile Engagement:
   • Average Mobile App Retention Rate (30-day): 20-30%
   • Average Click-Through Rate (CTR) for Mobile Push Notifications: 4-8%
   • Average Conversion Rate from Mobile Traffic: 1-3%
4. Community Engagement:
   • Average Engagement Rate on Community Forums: 5-10%
   • Average Response Time to Customer Inquiries: Under 24 hours
   • Average Participation Rate in Community Events: 10-20%

These benchmarks can serve as a starting point for evaluating your digital engagement performance. However, it’s essential to compare your metrics against industry standards and continuously strive to improve based on your specific objectives and audience preferences. Additionally, benchmarks may vary based on factors such as industry trends, seasonality, and changes in consumer behavior, so it’s essential to regularly reassess and adjust your benchmarks accordingly.